| University | James Cook University (JCU) |
| Subject | Bachelor of Tourism Hospitality and Events |
Bachelor of Tourism Hospitality and Events Report, JCU, Singapore What are your mission and vision and What is the value proposition of the business
1. Summarise your current business, inclusive of the following:
- What are your mission and vision?
- What is the value proposition of the business?
- How many staff are currently employed?
2. Based on the current health and wellness trend, identify the related business opportunities that exist to develop your business in the years leading up to 2030.
3. Suggest the way that the health and wellness trend has the potential to impact your business in the following areas:
3.1 Value proposition
3.2 Staffing
3.3 Operations
3.4 The guest experiences
3.5 Financial management
4. Document the two (2) potential opportunities that your business could respond to, based on your research of the health and wellness trend — see items 1- 3. 5. Outline your final decision by selecting the opportunity —see item 4, that you believe is the most viable one to pursue.
6. Explain why you made the decision —see item 5.
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