| University | Edinburgh Napier University (ENU) |
| Subject | SOE09911: Strategic Management in a Global Context |
Posted on: 24th Aug 2023
SOE09911: Strategic Management in a Global Context Case Study, ENU, Singapore Using Ansoff’s matrix, analyze AirAsia and the Tune Group’s strategy Use the case study to extract information
Questions:
- Using Ansoff’s matrix, analyze AirAsia and the Tune Group’s strategy. Use the case study to extract information and use figures whenever possible to support your analysis.
- Using Porter’s generic strategy, analyze AirAsia and the Tune Group’s business model. Use the case study to extract information and use figures whenever possible to support your analysis.
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