1. Presentation and Structure (5%)
• Your report should be typed with a font size 12, 1.5 spacing and it must look
professional. Paragraphs in the document should be justified. The report needs to be well-structured, divided into numbered sections that correspond logically to the coursework brief. Include an overall introduction and conclusion.

2. Analysis of political, economic, cultural, legal and ethical risks in the country elected (30%)

• In relation to the country risk analysis you might consider/address the following issues in your analysis including:
• What form of political system exists? (totalitarian/democratic); what kind of
economic policies exist? (Government controlled/regulated/free market); what
kind of social system? (regulated/controlled by govt.)
• For political risk… the Root Model, applied in terms of instability risk;
ownership/control risk; operations risk; transfer/repatriation risk. If you do not
apply Root you should make use of other political risk indexes/indicators.

3. Identification and evaluation of business opportunities (30%)

• In relation to the analysis of business opportunities you might consider/address
the following issues in your analysis including:
• Key economic/market indicators – not limited to, but perhaps including GDP,
GDP growth, GDP per capita, inflation rates, unemployment data, exchange rate issues etc. – importantly what are the implications of this data for the company?
• Levels of competition – domestic and/or international.
• Evaluation of income levels (in terms of ‘poor’/middle class/rich elites), demographics, education systems… and what they imply for the company.
• Consumer buying habits
• Whether foreign industrial products/service provisions are in (rising) demand in the country.
• Whether the country is a free market economy and of the degree of government ‘welcome’ afforded to foreign investors.

4. Use of appropriate examples of companies to support arguments (10%)
• In relation to the use of corporate examples of businesses to support your
argument you might consider/address the following issues in your analysis:

• Which companies can be identified as having been either successes or failures in the country selected for the analysis?

5. Conclusion, recommendations and proposed market entry based on findings (20%).

• In relation to the conclusion, recommendations and proposed market entry
strategy you might consider/address the following issues in your analysis
including:

• Do you recommend that the company you are representing should invest? Has the country got more opportunities than risks – clearly, your conclusion has to be consistent with the analysis which you have done, so that you can provide easons for your choice of country into which the British retailer should invest. You should reinforce the recommendation with advice as to the market entry strategy which should be chosen.

• In terms of proposing a market entry strategy while this section carries ‘only’ 20% of the marks you should consider what method of entry might be most appropriate for the recommended country as an opportunity to enhance your overall answer.