| University | Singapore University of Social Science (SUSS) |
| Subject | MKT358: Integrated Marketing Communications |
MKT358: Integrated Marketing Communications Assignment, SUSS, Singapore Analyse National Museum Singapore based on its current visitorship and Assuming the role of a communications
Question 1 Analyse National Museum Singapore based on its current visitorship.
Question 2 Assuming the role of a communications consultant engaged by National Museum Singapore, formulate a campaign using any two (2) public relations and any two (2) promotion tools that will help attract local visitors. The 4-month campaign is slated to last from March to the end of June 2022, coinciding with the school holidays.
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