| University | Singapore University of Social Science (SUSS) |
| Subject | MKT354: Brand Management |
MKT354: Brand Management Report, SUSS, Singapore Please select and observe any business in your area Based on your observation, prepare a report that will address the following
QUESTION :
Please select and observe any business in your area. Based on your observation, prepare a report that will address the following:
- Identify the business name, location, and hours and days of
- Does the business in the strategic location?
- Describe its products and/or
- Identify its
- Why do you think that customers buy their product and/or service from this company?
- Identify two competitors and describe how this business differentiates itself from
- Does the business have a competitive advantage?
- In your opinion, what dangers does this business face in the near-term?
- Can you propose some customer relationship management strategies to improve the business
Business : Shopee SG
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