PART 1

Design an ontology based on the following sentences:

• Accidents can be categorised as chemical, electrical, fire, kinetic or liquid.
• An accident can only be one of the above types.
• An investigation is conducted for accidents.
• An investigation only covers one accident.
• Accidents can cause different types of injuries or damage, relating to the type of accident.
• A person may be involved with an accident as a victim, witness, or investigator. But an investigator cannot be a witness or victim because they may suffer from a conflict of interests.
• An object may be damaged by an accident. A person who owns an object that is damaged is a victim.
• A victim can be injured.
• An investigation can either be In Progress or Complete.
• An investigation can be conducted by only 1 investigator.
• Zach is conducting an investigation for a workshop fire.
• The workshop fire damaged a motor generator that cost $2000.
• The workshop fire caused a total of $15,000 damage.
• Accident Damage has 3 levels, low up to $1000, and high is anything over $10,000.
• Tom works at the workshop and got burnt on his legs during the fire.
• George is investigating the accident where Charlie slipped over in a laboratory.
• Charlie smashed a sensor valued at $800 when he slipped and also hurt his head.
• Allyssa is an electrician and she often investigates electrical accidents.
• Allyssa is investigating two accidents for the same air-compressor. The 1^st accident occurred when Sam plugged in the air compressor (while it was switched on) which shorted out the computer and scales on the same circuit, doing $2000 damage to the computer and $500 damage to the scales. The 2^nd accident occurred when Hubert used the switch to turn the compressor on and received a minor shock.

Complete the ontology by adding inverse, symmetric, and transitive properties and appropriate property, instance and class restrictions to achieve correct inference.

You need to submit a .OWL file created in Protégé 4.3 or Protégé 5.X

PART 2

Select either Scenario 1 or Scenario 2 or Scenario 3 or Scenario 4

Scenario 1: GoBusiness offers PSG solutions for enterprises in Singapore. They have a myriad of solutions catered to solving business problems. ( https://www.gobusiness.gov.sg/productivity-solutions-grant/all-psg-solutions/).  The centre is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.

Scenario 2: You have a client (https://www.imda.gov.sg/how-we-can-help/smes-go-digital), assume that they are commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them.

Scenario 3: Process Plan has created a webpage to promote its AI Robots/. (https://processplan.com/).  Their CMO is commissioning you to provide professional advice to improve their webpage for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, she asks you to design a 3-week Ads marketing plan for them.

Scenario 4: Black Dice offers enterprise-grade cybersecurity solutions to telecoms operators and their subscribers. Their AI-powered technology is designed to meet the unique demands of enterprise-grade cybersecurity. The CIO has created a website for the business (https://www.blackdice.ai/). The company is commissioning you to provide professional advice to improve their website for search engine optimisation and prepare a plan for Google Ads Search Network Campaigns. With a budget of $400, they ask you to design a 3-week Ads marketing plan for them

Task:

You will prepare a written proposal (maximum 4 pages) containing

1. A brief overview of the business
2. Your suggestions to improve the search engine & user’s friendliness of the website

• Your Google Ads Strategy for the website, the timeframe of the Google Ads campaigns is 3 weeks and the budget is $400.

Part iii is designed with reference to the Nonprofit Marketing Immersion (formally Google Online Marketing Challenge). More Details, see https://www.google.com/grants/get-help/nonprofit-marketing-immersion/

See next page for the proposal template.

Resources:

Useful tools for market and consumer research, see https://www.thinkwithgoogle.com/tools/.