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BUS350: Strategic Marketing Assignment, MU, Singapore A written report on the design of a marketing strategy and implementation plan for a new or improved product
University Murdoch university (MU)
Subject BUS350: Strategic Marketing
Posted on: 14th Sep 2023

BUS350: Strategic Marketing Assignment, MU, Singapore A written report on the design of a marketing strategy and implementation plan for a new or improved product

A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by
academic and professional literature. The proposed product must be marketed by an existing, well-known company.

A brief description and rationale for introducing the new or improved product or service that is the focus of your report.

A Critical Analysis of the Market Context

  • Key market trends.
  • Who are the key competitors and how are they positioned?
  • Summarise the current customer attitudes/behaviors in this market.
  • Identify the main issues/opportunities you think are relevant including social and/or ethical issues.

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