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203MKT Marketing Management Course Work, Coventry University, Singapore: Demonstrate knowledge and understanding of marketing planning theoretical frameworks to design
QUESTION
You have decided to launch a new milk in Singapore. You are required
to prepare a detailed marketing plan for the launch to ensure its success.
The plan must have proper analysis and appropriate marketing strategies
to ensure profitability, growth, and sustainability.
Learning Outcomes
1. Demonstrate knowledge and understanding of marketing planning
theoretical frameworks to design, implement, and evaluate a marketing
plan.
2. Analyse, problem-solve, and apply marketing concepts and techniques
effectively.
3. Demonstrate knowledge and practical skills in the use of Information
Technology in Marketing Planning Analysis
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