| University | Coventry University (CU) |
Posted on: 27th Sep 2022
2005MKT Marketing Management Report, CU, Singapore: You are required to prepare a detailed marketing plan for the launch to ensure its success
QUESTION
You have decided to launch a new shower gel in Singapore. You are required to prepare a detailed marketing plan for the launch to ensure its success. The plan must have proper analysis and appropriate marketing strategies to ensure profitability, growth and sustainability
Learning Outcomes
1. Demonstrate knowledge and understanding of marketing planning theoretical frameworks to design, implement and evaluate a marketing plan.
2. Analyse, problem solve and apply marketing concepts and techniques effectively.
3. Demonstrate knowledge and practical skills in the use of Information Technology in marketing planning analysis
Answer
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