Corporate Strategy Case Study, SIM, Singapore In 2001, Tony Fernandes and Dato Kamarudin Meranum bought the failing government-owned Malaysian Airline

In 2001, Tony Fernandes and Dato Kamarudin Meranum bought the failing government-owned Malaysian Airline – AirAsia – for one Ringgit. 1 They launched their new venture as a short-haul, low-cost Malaysian carrier, with just two aircraft and a lot of…


September 30th, 2023 | SIM CASE STUDY