MKT354: Brand Management Report, SUSS, Singapore The first part is to create the business and analyze the source of brand equity for the two main competitors in the industry

The first part is to create the business and analyze the source of brand equity for the two main competitors in the industry that your new business will operate in. For example, if you create a fast food business, then…


August 29th, 2023 | Brand Management | MKT354: SUSS

MKT354: Brand Management Assignment, SUSS, Singapore Use the components of the Customer-based Equity Model to explain how brand resonance is built through the campaign

Question 1 Use the components of the Customer-based Equity Model to explain how brand resonance is built through the campaign. The components of the CBBE model are: Salience Performance  Imagery judgment Feelings ResonanceQuestion 2 Discuss how food panda uses points-of-parity…


July 29th, 2023 | MANAGEMENT ASSIGNMENT | MKT354: SUSS