Strategic marketing plan for a company of your choice that is in the business of selling tangible products to the consumer market, based in Singapore. cta_question_2

Apply critical thinking and analytical skills in the broader context of research and scholarship in the marketing research field. Identify, gather, and analyze appropriate marketing information for management decision-making. Formulate, organize, and conduct a marketing research project in a group…

1. Introduction The introduction should describe the chosen company very clearly, summarising or paraphrasing to show understanding. This section should be accurate and up to date as of 2022. The key attributes of the innovative product/service must be introduced here.…