A2359C-Pharmaceutical Sales and Marketing Project Assignment: AY2024 Term 4 Guidelines

Marketing Strategy Case Study

Your teammates and you are in the marketing team for a company. The marketing team is in charge of devising and implementing strategies to promote brand awareness, to drive sales for the organisation’s product.

1. Provide a brief background of your company’s profile and the role it plays in the distribution channel of the product. (4 marks)

Your teammates and you are in the marketing team for a company. The marketing team is in charge of devising and implementing strategies to promote brand awareness, with the aim of driving sales for the organisation’s product.

2. Describe the features of the product that your team is working on. State the legal classification of your product and the regulatory act governing the advertisements and promotions of your product. (7 marks)

Dental Medical Device

The product should be a product regulated by the Health Sciences Authority. It can be an existing product in the market, or a new product with attributes proposed by the team.

3. Apply the marketing mix of 4Ps to your product, and describe the marketing strategies, tactics and sales promotion activities that your team plans to undertake. (16 marks)

4. Perform a SWOT analysis of your team’s product. (8 marks)

5. Research and identify two competitors in the market and state your references clearly. (15 marks)

(i) Compare your product against the identified competitors.

(ii) Discuss the unique selling proposition of your product against the competitors.

Proper Referencing Examples:

Any relevant references or citations in the project assignment should be included. You may follow the referencing methods shown below:

Book

Author last name, First initial. (Year published). Title of book. Edition if applicable. Publisher, Page(s).

Example: Golan, D., Tashjian A., Armstrong E., Galanter J., Armstrong A., Arnaout R. and Rose H. (2012) Principles of Pharmacology: The Pathophysiologic Basis of Drug Therapy. 3rd Ed. Lippincott Williams & Wilkins, 100-130.

Journal Article

Last name, First initial. (Year published). Article title. Journal, Volume (Issue), Page(s).

Example: Dismuke, C. and Egede, L. (2015). The Impact of Cognitive, Social and Physical Limitations on Income in Community Dwelling Adults With Chronic Medical and Mental Disorders. Global Journal of Health Science, 7(5), 183-195.