COM323:(Assignment) Analyzing Shein’s Influencer Trip Crisis | January 2025 Presentation

Question Answer all the following questions below. (100 marks) Case Study Background In June 2023, Shein, the Chinese fast-fashion giant, invited a group of American influencers on an all-expenses-paid trip to its “innovation centre” in Guangzhou, China. The initiative aimed…


Crisis Management | January 8th, 2025