PSB60: Factors Influencing Customer Loyalty in Singapore’s Spa Industry| Report, Sem Nov 2024

 Background The spa industry in Singapore has been significantly impacted by the recent pandemic. In March 2020, the Singapore government implemented a temporary closure of spa outlets to control the coronavirus's spread. Post-lockdown, many Singaporeans avoided spas due to infection…


Business Research Method | January 23rd, 2025
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