BUS489 Strategy For Business course is designed to prepare students for senior-level strategic management positions in a variety of organizations. The course covers a broad range of topics related to the formulation and implementation of business strategy. These include the strategic planning process, environmental scanning, industry, and competitive analysis, selection of generic strategies, development of functional tactics, evaluation and control of strategy, and international aspects of business strategy.

This course emphasizes the application of analytical frameworks and tools to business problems. The use of cases is an integral part of the learning process. Students will have the opportunity to analyze actual business situations and to develop and present recommendations for improving organizational performance.

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Here, we go through a number of tasks in detail. Here are some of them:

BUS489 Assignment Task 1: Examine business issues and evaluate business competitiveness using analysis techniques that are commonly applied in strategic planning.

There are a variety of analytical techniques that can be applied in strategic planning to examine business issues and evaluate the competitiveness of businesses. Some common examples include SWOT analysis, competitive analysis, and market analysis. 

SWOT analysis is a popular tool that helps businesses identify their strengths, weaknesses, opportunities, and threats. This information can then be used to help make informed decisions about how to improve the business. 

Competitive analysis is another useful technique for evaluating the competitiveness of businesses. This involves looking at the strengths and weaknesses of rival businesses and understanding what they are doing well or poorly. This information can be used to help improve your own business. 

Market analysis is also important in understanding how well a particular business is performing. This involves looking at factors such as the size of the market, growth rates, and trends. This information can be used to help businesses make informed decisions about where to focus their efforts.

Assignment Task 2: Evaluate the external factors affecting the business.

There are a variety of external factors that can affect businesses. These include economic, social, political, and technological factors. 

Economic factors can have a significant impact on businesses. These include interest rates, inflation, and unemployment. Businesses need to be aware of these factors and how they are likely to affect their operations. 

Social factors can also affect businesses. These include changes in demographics, lifestyle changes, and shifts in social attitudes. For example, changes in interest rates or economic growth can affect the demand for a company’s products or services. 

Political factors can also affect businesses. These include changes in government policy, tax rates, and trade restrictions. For example, a change in government policy could make it more difficult for a company to export its products or services. 

Technological factors can also affect businesses. These include changes in the way products or services are produced or delivered, and changes in the way information is processed or communicated. For example, new communication technologies can make it easier for businesses to reach their customers.

These are just a few of the external factors that can affect businesses. There are many others, and businesses need to be aware of all of them. They also need to be prepared to adapt their operations to changes in these factors.

Assignment Task 3: Appraise the internal factors affecting the business.

There are a variety of internal factors that can affect businesses. These include the resources, capabilities, and culture of the organization. 

The resources of an organization can affect its ability to compete. This includes both the physical resources (such as factories and equipment) and the human resources (such as the skills and experience of the workforce). If a company does not have the right resources, it may not be able to produce its products or services effectively. 

The capabilities of an organization can also affect its competitiveness. This includes the ability to develop new products or services, the ability to respond quickly to changes in the market, and the ability to efficiently use resources. If a company does not have the right capabilities, it may not be able to compete effectively. 

The culture of an organization can also affect its competitiveness. This includes the values, beliefs, and behaviors of the workforce. If the workforce is not motivated or committed to the success of the organization, this can adversely affect its ability to compete.

Thus, there are a number of internal factors that can affect the competitiveness of businesses. Businesses need to be aware of these factors and manage them effectively to ensure their continued success.

BUS489 Assignment Task 4: Formulate business-level strategies.

Business-level strategies are the plans that organizations use to achieve their desired outcomes. These strategies focus on how the organization will compete in its chosen market. There are three main types of business-level strategies:

1. Cost leadership: Cost leadership is a strategy that involves being the low-cost producer in the market. Organizations that pursue this strategy seek to produce their products or services at a lower cost than their competitors. They may do this by using cheaper inputs, by being more efficient in their production processes, or by selling in larger volumes.
2. Differentiation: Differentiation is a strategy that involves creating unique products or services that offer value to customers. Organizations that pursue this strategy seek to create products or services that are different from those of their competitors. They may do this by adding features that are not present in other products, by providing better quality, or by offering unique customer service.
3. Focus: Focus is a strategy that involves catering to a specific niche market. Organizations that pursue this strategy focus on serving a particular market segment. They may do this by offering products or services that are specifically designed for that market, or by providing a higher level of service to that market.

Businesses need to choose the right business-level strategy to compete effectively in their chosen markets. The ideal strategy will depend on a number of factors, including the nature of the market, the resources and capabilities of the organization, and the objectives of the organization.

Assignment Task 5: Assess competitive rivalry and predict the likelihood of attack and response.

Competitive rivalry is the competition between businesses that sell similar products or services. This rivalry can take a variety of forms, such as price competition, product differentiation, or marketing campaigns.

The intensity of competitive rivalry is usually determined by the number and size of competitors, the growth rate of the industry, the profitability of the industry, and the level of differentiation among products.

The likelihood of an attack is the probability that a business will be attacked by a competitor. This can be affected by a number of factors, such as the profitability of the target, the resources and capabilities of the attacker, the attractiveness of the target to other potential attackers, and the reaction of the target to previous attacks.

The likelihood of response is the probability that a business will respond to an attack. This can be affected by a number of factors, such as the resources and capabilities of the target, the reaction of other market participants to the attack, and the costs of responding.

Competitive rivalry and the likelihood of attack and response are important factors to consider when formulating business-level strategies. Businesses need to be aware of the level of competition in their industry and the potential for attacks from competitors. They also need to have a plan for how they will respond if they are attacked.

BUS489 Assignment Task 6: Implement corporate-level strategies.

Corporate-level strategies are the plans that organizations use to achieve their desired outcomes at the corporate level. These strategies focus on how the organization will compete across its different businesses. There are three main types of corporate-level strategies:

1. Portfolio management: Portfolio management is the process of managing a company’s investment in different business units. This includes decisions about which businesses to invest in, how much to invest in each business, and when to sell or divest businesses.
2. Mergers and acquisitions: Mergers and acquisitions are strategic transactions that can be used to create or increase shareholder value. This can be done through the acquisition of new businesses, the divestment of non-core businesses, or the combination of two or more businesses.
3. Strategic alliances: Strategic alliances are agreements between two or more companies to cooperate in a business venture. These ventures can take a variety of forms, such as joint ventures, licensing agreements, or marketing alliances.

The choice of corporate-level strategy will depend on a number of factors, including the company’s resources and capabilities, the structure of the industry, and the company’s goals.

Assignment Task 7: Propose a suitable international strategy to gain entry into the global market.

There are a number of different ways that businesses can enter the global market. The most common methods are exporting, licensing, franchising, joint ventures, and direct investment.

The choice of entry strategy will depend on a number of factors, including the resources and capabilities of the organization, the nature of the product or service, the target market, and the level of risk.

• Exporting is the process of selling products or services to customers in other countries. This can be done directly or through intermediaries.
• Licensing is the process of granting another organization the right to use your intellectual property, such as patents, trademarks, or copyrights.
• Franchising is the process of granting another organization the right to use your business model and brand.
• Joint ventures are strategic alliances between two or more organizations that agree to cooperate in a business venture.
• Direct investment is the process of investing money in a foreign company or setting up a new business venture in a foreign country.

The most appropriate entry strategy will depend on the specific circumstances of the organization.

Assignment Task 8: Inspect the implications of cooperative strategies and other strategic options.

Cooperative strategies involve working collaboratively with others in order to achieve a common goal. There are many different cooperative strategies that can be employed, and the best strategy to use will depend on the particular situation. Some advantages of cooperative strategies include greater efficiency ( since multiple people are working together), greater creativity ( since different people bring different perspectives to the table), and improved problem-solving ability ( since multiple brains are better than one).

Other strategic options include more traditional competitive strategies, where individuals or teams compete against each other in order to come out on top. While competitive strategies can sometimes be more difficult and stressful, they can also motivate people to perform at their best and produce excellent results. It really depends on the situation which type of strategy is best to use.

There are also a variety of hybrid strategies that combine elements of both cooperative and competitive strategies. These can be very effective in certain situations, as they allow people to work together while still maintaining a sense of individual responsibility and motivation. Hybrid strategies can be customized to fit the needs of any given situation, making them very versatile.

BUS489 Assignment Task 9: Analyse different case scenarios.

Different businesses will have different needs when it comes to corporate-level strategy. The best way to choose a strategy is to carefully analyze the specific circumstances of the business in question. Some factors that should be considered include the company’s resources and capabilities, the structure of the industry, and the company’s goals.

Once these factors have been taken into account, it should be possible to identify the best strategy for the company. For example, if a company is looking to enter a new market, an expansionary strategy would likely be the best option. However, if a company is facing tough competition in its current market, a defensive strategy might be more appropriate.

There are many different corporate-level strategies that can be employed, and the best way to choose a strategy is to carefully consider all of the factors listed above. The most important thing is to make sure that the chosen strategy aligns with the company’s overall goals.

Assignment Task 10: Construct case arguments in teams, and acquire team building and team management skills.

Constructing case arguments in teams can be a great way to build team building and team management skills. When working on a team, it is important to be able to communicate effectively and collaborate in order to achieve the best results. Constructing case arguments in teams can help people to learn these important skills.

Team building is all about creating a strong and cohesive team that can work together effectively. This involves developing trust and respect among team members, as well as creating a positive and productive working environment. Team management skills are also important, as they allow a team leader to effectively manage the team and help it to achieve its goals.

Both team building and team management skills are essential for any business or organization, and constructing case arguments in teams is a great way to learn these skills. By working together to develop and present a strong argument, team members will learn how to communicate effectively and work together towards a common goal. This experience can be very valuable in any business or organization.

Assignment Task 11: Demonstrate well-developed written proficiency.

The ability to write well is an important skill in any business or organization. Effective writing can help to communicate ideas and information clearly, and can also make a positive impression on those who read it. Well-written proficiency can be developed through practice and by learning some effective writing techniques.

Some tips for developing well-written proficiency include:

• Use simple and clear language
• Organize information logically
• Use correct grammar and punctuation
• Edit and proofread your work

By following these tips, you can start to improve your writing skills and write more effectively. Practice makes perfect, so the more you write, the better you will become at it. Remember, effective writing can make a positive impression on those who read it, so it is worth taking the time to learn how to do it well.

BUS489 Assignment Task 12: Practice oral presentation skills.

Oral presentations are a common occurrence in many businesses and organizations. They can be used to deliver information, give instructions, or simply make a good impression. Giving an effective oral presentation requires practice and some basic skills.

Some tips for giving an effective oral presentation include:

• Prepare thoroughly
• Practice your delivery
• Focus on your audience
• Use visual aids
• Be confident

By following these tips, you should be able to give an oral presentation that is both effective and impressive. Remember to practice ahead of time so that you are familiar with the material and comfortable with your delivery. Also, focus on your audience and make sure that you are giving them the information that they need. Using visual aids can also be helpful in making your presentation more effective.

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