CUT3246027 CL- Comprehensive Digital Content Marketing Plan for a Singapore B2C SME – 2025

The report is a 2,500-word business report in which you will propose a digital content marketing plan for a Singapore SME. You must choose a B2C Singaporean SME and analyse its digital marketing strategy for the Singapore market.

To supplement your digital marketing plan, you are required to create your digital content on areas of improvement for the company after identifying the gaps in its digital marketing. There is no need to make changes to the company structure or its products. In the report, you MUST justify and support why the changes are improvements and how they will help the company perform better in the Singapore market.

In this content, you should illustrate the key recommendations for your company enticingly and engagingly.

• Focus and Overall Effort: evidence of good research, understanding and knowledge of the subject, including analytical insight and originality.
• Evidence of Research: appropriate academic and industry sources consulted throughout all components of the report, engagement with the course content (reading materials, reports, resources).
• Clear recognition of the brand and its target audience: gives industry, company, and product background, assumptions and limitations, and clearly explains the aims and objectives of the report.
• Critical evaluation of the current digital marketing strategy: notable success stories and failures from the company in the digital environment.
• Strategic tactics outlined to bring brand success: the tactics outlined should fit with existing marketing activities for the brand.
• Appendices: inclusion of content, digital audit, and content calendar relevant to the brand in question.
• Creativity, credibility, and originality: presented throughout the report.
• Structure and presentation: The report is well-presented with attention to formatting, presents information and facts in an organised manner, and shows cohesion throughout.
• Logic and quality of recommendations: clear alignment between the analysis of the company and the recommendations provided.

This assignment requires you to demonstrate an understanding of digital marketing theory, justify your suggestions through citation, and engage in critical discussion of the pros and cons of the recommendations you are making (using citation of journal readings). Additionally, you are being tested on your skills in data handling (through adherence to word count) and presentation (through the use of tables and figures).

1. Executive summary (not included in word count).
2. Introduction and background of the company.
3. Market analysis / Digital & Social Media Audit / Competitor Analysis.
4. Gaps in Digital Marketing for the chosen company.
5. Objectives.
6. Recommendations & Justification for the digital marketing strategy (provide samples of proposed digital works).
7. Conclusion.
8. References.
9. Appendix – Schedule Calendar.

You are expected to locate and read at least 10 academic journal articles in addition to accessing practitioner reports and statistics, as well as a range of social media pages and websites.

For this task, you are required to simulate a pitch to the chosen company. You will present your digital marketing strategy using a PowerPoint presentation to the management of the chosen company.

The duration of the presentation should be 10 minutes. You need to record your presentation (in .mp4, .avi, or .flv format) and upload it into the designated Blackboard folder. A submission folder will be set up by the school.

• Introduction
• Digital / Social Media Audit
• Competitor Analysis
• Identify the Gaps in Digital Marketing for the Chosen Company
• Recommendations and Justification of Strategy
• Communication Skills
• Editorial Care