| University | Coventry University (CU) |
| Subject | Digital Marketing Portfolio (316MKT) |
316MKT Digital Marketing Portfolio Assignment, CU, Singapore Collect and critically review relevant academic and practitioner literature, materials, assets
TEACHING, LEARNING AND ASSESSMENT
Intended Module Learning Outcomes
On completion of this module, the student should be able to:
1. Collect and critically review relevant academic and practitioner literature, materials, and assets. And artifacts to inform the development of a digital marketing portfolio
2. Create and manage a digital portfolio comprising a range of marketing activities (e.g. website design and content and integration of several social media platforms)
3. Critically assess the portfolio of digital marketing activities and artefacts.
Indicative Content There is no precise indicative content for individual digital portfolios. This will be agreed between the student and the supervisor.
Teaching and Learning Student activity comprises: several computer based workshops and tutorial. Teaching will also involve the use of Moodle and learning will be student-centred and activity-based.
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